Our vision is to make Australia one of the healthiest nations in the world. We strive to help all of our customers live healthier, longer, and better lives, encouraging positive lifestyle change through our AIA Vitality program. 

We are dedicated to helping Australians protect the things they value most, through comprehensive and flexible life cover options. We work closely with major financial institutions, corporate partners, financial advisers and affinity partners to deliver real and relevant insurance products. At the core of our business is a focus on building sustainable relationships that add true value to our customers and business partners.

At AIA, we are committed to working with a strong Purpose, Vision and Operating Philosophy to provide value and security to our customers.

Our Purpose
Make a Difference in People’s Lives.

Our Vision
Champion Australia to be the healthiest and most protected nation in the world through our Shared Value philosophy.

Operating Philosophy
Do the Right Thing, in the Right Way, with the Right People, and the Results Will come.

By 2030 we will have engaged ONE BILLION PEOPLE to help them live HEALTHIER, LONGER, BETTER LIVES.

Research published in AIA Australia’s 5590+ report in 2021 shows that there are five modifiable behaviours that have a major impact on disease and death globally – physical inactivity, poor nutrition, smoking, excess alcohol and our interaction with the environment.

By taking action today to actively engage people across Australia, New Zealand and Asia to embrace healthier lifestyles and create a healthier planet, we are confident that we can make a significant and positive difference.

The AIA One Billion initiative is our ambition to engage a billion people to live Healthier, Longer, Better Lives by 2030. We are starting a movement to bring our Purpose to life and translate it into reality, creating a more sustainable future for everyone in society.

Through partnerships, events, community programs and campaigns, we will educate, inspire and support our communities across Australia, New Zealand and Asia to improve people’s physical, mental, and environmental wellness while championing financial inclusion.

We know that life can be unpredictable. With our strong financial foundation, innovative insurance solutions and simple and transparent claims processes, we’re here to partner with you through life’s ups and downs.