AIA Vitality for corporates

Employee benefits proposition.

AIA Vitality, our health and wellbeing program, is now included in eligible AIA Group Insurance policies.*

*The product offered in AIA Vitality for corporates is AIA Vitality Starter. AIA Vitality Starter is an introductory program, with similar benefits and rewards to AIA Vitality.  Subject to eligibility criteria.

AIA Vitality for corporates explained

AIA Vitality is a personalised, science-backed health and wellbeing program that supports, motivates and incentivises your employees to make heathier lifestyle choices every day.

Helping your employees live healthier, longer, better lives, while improving your business performance and productivity outcomes.

Go to Video Transcription
Duration 1:37

AIA Vitality, behavioural science & societal challenges

There are 5 modifiable behaviours - physical inactivity, poor nutrition, smoking, excess alcohol consumption and our interaction with the environment that are the leading factors behind 5 non-communicable diseases – respiratory disease, heart disease, cancer, diabetes and mental health conditions and disorders – that cause 90 per cent of Australian deaths.

We call this, the 5590+.

What we know about the Australian population

1 in 5 will suffer a mental health condition

More than 6 in 10 are overweight
or obese

1 in 5 has high blood pressure

1 in 10
smoke

More than 1 in 4 adults consume alcohol excessively*

AIA Vitality addresses and integrates the key modifiable behaviours identified in the 5590+ and supports and incentivises members to make healthier lifestyle choices to 
live healthier, longer better lives.

AIA Vitality improves employee engagement1

  • 9 in 10 employees surveyed agreed that AIA Vitality is a great employee benefit.
     
  • 81.2% reported increased productivity at work, and employees engaging in AIA Vitality are 3.6 days more productive, which equates to approximately $1,055 per employee per year1.
     
  • AIA Vitality Points thresholds offer far more powerful incentives than health guidelines.

It improves employee health outcomes1

  • 78% of engaged employees believe AIA Vitality positively impacted their stress levels.
     
  • 76.3% agree they consider themselves healthier now than before joining the AIA Vitality program.
     
  • 84.2% of surveyed employees agree they've become more physically active since joining the AIA Vitality program.
     
  • The more engaged an employee is in AIA Vitality, the less likely they are to claim. 60% less likely at Bronze Status and 74% less likely when engaged moderately at Silver Status.

It improves business performance and productivity1

  • 6.5% increase in employee productivity.
     
  • 25% lower absenteeism for engaged employees.
     
  • 35% lower turnover rates for engaged employees.
1 Corporate AIA Vitality Efficacy study 2019. 

* Alcohol consumption, 2022 | Australian Bureau of Statistics (abs.gov.au)

Employer support and resources

We’ll guide you through the onboarding and launch process to ensure your employee launch drives interest and early engagement with the AIA Vitality program.

You’ll have access to the Corporate Resources Hub where you’ll find a broad range of communication templates, digital assets and program information.