AIA Vitality in super

Engaging your members with their super for a healthier retirement balance.

AIA Vitality in super explained

AIA Vitality is a personalised, science-backed health and wellbeing program that supports and motivates your members to make healthier lifestyle choices every day. Members are rewarded today, while adding to their retirement savings for tomorrow.^#

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Duration 2:33

Increased member awareness and engagement

Members think about their super more often.

Members check their super balance more often.

Members connect with your brand more often.

“Almost one quarter of millennials would be willing to switch super funds based on benefits they can access now rather than in retirement”

Money Magazine Feb 2020

AIA Vitality Active Benefits rewards

Members who achieve their weekly physical activity targets can choose to contribute their $5 reward into their super.

No matter how small, regular contributions can make a huge difference to your members’ super balance at retirement.

With the benefit of compound interest over time,

the average 30 year old, aiming to retire at 65, could generate an additional $48,000 in retirement savings.^

How AIA Vitality shares the value with:

Members

Super funds

Member value

Program rewards

Members can enjoy AIA Vitality benefits, discounts and rewards now, not just in retirement.

Improved health

AIA Vitality supports and motivates members as they get to know and improve their  health and wellbeing.

Financial health

70% of respondents said their overall physical health was positively impacted by positive financial wellbeing, which includes good financial habits.^*

Retirement

AIA Vitality helps members live healthier, longer, better lives and enables them to increase their retirement savings.

Fund value

Premium sustainability

AIA Vitality members are 75%  less likely to claim, leading to lower insurance premiums.

Differentiation

A unique point of difference for funds that provides immediate value for your members, irrespective of how far, or close, they are to retirement.

Member engagement

Members with access to  AIA Vitality through their super fund are 12x more likely to engage with their fund app and are 93% more likely to feel connected with their super fund.^**

AIA Vitality, behavioural science & societal challenges

There are 5 modifiable behaviours - physical inactivity, poor nutrition, smoking, excess alcohol consumption and our interaction with the environment that are the leading factors behind 5 non-communicable diseases – respiratory disease, heart disease, cancer, diabetes and mental health conditions and disorders – that cause 90 per cent of Australian deaths.

We call this, the 5590+.

What we know about the Australian population

1 in 5 will suffer a mental health condition¹

More than 6 in 10 are overweight  or obese²

1 in 5 has high blood pressure³

1 in 10 smoke⁴

More than 1 in 4 adults consume alcohol excessively⁵

AIA Vitality addresses and integrates the key modifiable behaviours identified in the 5590+ and supports and incentivises members to make healthier lifestyle choices to  live healthier, longer better lives.

Interested in finding out more?

Talk to us about how AIA Vitality in super can support your members to live healthier, longer, better lives and increase their retirement savings.

This information is current as at 1 June 2024 and is subject to change.

# The product available with super is AIA Vitality Starter, an introductory program with similar benefits and rewards to  AIA Vitality. It is limited to funds who have onboarded AIA Vitality. AIA Vitality partners, benefits and rewards are subject to change at any time. For the most up to date information and to view the benefits and rewards and AIA Vitality Terms and Conditions and Benefit Guides, visit aiavitality.com.au.

^{^} Projection based on: 30 year old member working until 65 (35 years of contributions and growth.) $5 weekly Active Benefits (achieved 70% of the time) as a non-concessional super contribution, added yearly in arrears ($180). Based on 10 year Balanced Option investment return and compound interest of 10% per annum. Contributions tax and fees have not been included. It is assumed the member can contribute these amounts without breaching their contributions threshold. Visit https://moneysmart.gov.au/budgeting/compound-interest-calculator

^* Global Study - https://apis.pe/insight/the-convergence-of-financial-and-physical-wellness-a-new-paradigm/

** AIA Group Insurance partner, member experience, 2019.