At AIA Australia, our dream is to champion Australia to be one of the healthiest and best protected nations in the world. As a life, health and wellbeing insurer, we see the devastating impact that chronic health conditions can have on Australians and their families. A greater focus on prevention and early intervention is required to prevent conditions from developing in the first place, and to prevent existing conditions from deteriorating further. The 5590+ framework shows us that by focusing on and improving five modifiable behavioural risk factors – physical inactivity, poor nutrition, smoking, excess alcohol and our interaction with the environment – we can assist to prevent five major non-communicable diseases – cancer, diabetes, respiratory diseases, heart disease and mental health conditions and disorders.

 

In line with our purpose to make a difference in people’s lives, we are seeking to reimagine life and health insurance. We believe it is our social responsibility to move away from simply being a payer of claims, to partner with our customers and Australians more broadly, to help them lead healthier, longer, better lives. Our world-leading, science-backed health and wellbeing program AIA Vitality provides education and motivation for our customers to better understand their own health and to make small changes where needed to improve it.