How AIA Vitality is essential to AIA's vision

We are helping people live healthier, longer, better lives.

At AIA Australia, our dream is to champion Australia to be one of the healthiest and best protected nations in the world. As a life, health and wellbeing insurer, we see the devastating impact that chronic health conditions can have on Australians and their families. A greater focus on prevention and early intervention is required to prevent conditions from developing in the first place, and to reduce the likelihood of existing conditions from deteriorating further.

Our industry leading, science-backed health and wellbeing program AIA Vitality provides education and empowers members to get to know their health and make small changes to improve it. In doing this, AIA Vitality members reduce their risk of developing non-communicable diseases as outlined in our 5590+ report.

Our Purpose

Make a Difference in People’s Lives.

Our Vision

Champion Australia to be the  healthiest and most protected nation  in the world.

Operating Philosophy

Do the Right Thing, in the Right Way, with the Right People, and the Results Will come.

AIA Vitality, behavioural science & societal challenges

There are 5 modifiable behaviours - physical inactivity, poor nutrition, smoking, excess alcohol consumption and our interaction with the environment that are the leading factors behind  5 non-communicable diseases – respiratory disease, heart disease, cancer, diabetes and mental health conditions and disorders – that cause 90 per cent of Australian deaths.

We call this, the 5590+.

What we know about the Australian population

1 in 5 will suffer a mental

health condition¹

More than 6 in 10 are

overweight

or obese²

1 in 5 has high blood

pressure³

1 in 10

smoke⁴

More than 1 in 4 adults

consume alcohol

excessively⁵

AIA Vitality addresses and integrates the key modifiable behaviours identified in 5590+ and supports and incentivises members to make healthier lifestyle choices to
live healthier, longer better lives.