AIA Vitality Full Program

Transcript
8 August 2024
Transcript
00:00
Hi I'm Emily.
00:01
Hi. And I'm Sasha.
00:02
you're joining us
00:03
because obviously you would like to know
00:05
more about the AIA vitality program.
00:07
So you've come to the right place.
00:09
absolutely. So kick us off.
00:11
Tell us about the what the why
00:13
how it works,
00:14
how people can start
00:15
getting the most rewards and points.
00:18
And yeah, first off,
00:19
let me say congratulations and welcome.
00:22
You are now officially
00:24
part of a health
00:25
and well-being program on a global scale.
00:28
The Vitality
00:28
program is across over 40 countries.
00:32
We have over 150 partners.
00:34
We impact 30 million plus lives
00:37
every single month.
00:38
We have over
00:39
100,000 new fitness devices,
00:42
syncing and tracking steps and points
00:45
and all the good stuff
00:46
that goes into the Vitality program.
00:48
why does vitality exist?
00:50
How did it start?
00:51
Take us back
00:52
It's so important to understand
00:53
why AIA brought the Vitality program
00:56
into Australia.
00:57
let's really go back to basics.
00:59
So the World Health Organisation
01:01
describes wellbeing as it
01:03
not just being the absence
01:05
of disease or illness,
01:06
but it's actually a complex
01:08
combination of a person's
01:09
physical, mental, emotional
01:11
and social health factors.
01:13
from there,
01:14
we know that,
01:15
you know, wellbeing
01:16
is essentially a holistic state,
01:19
and it's really important
01:20
that we address
01:21
each one of those factors.
01:22
The World Health
01:23
Organisation
01:24
also identified a bit of a global crisis
01:28
at the moment as well.
01:29
They've actually called the model 5590.
01:31
And basically, if we break that down,
01:33
what that talks about
01:34
is that five lifestyle factors.
01:37
an unhealthy diet physical inactivity,
01:41
too much alcohol,
01:42
how we interact with the environment.
01:44
And smoking
01:45
actually contributes
01:47
to five non-communicable diseases.
01:49
So that’s
01:49
lung disease,
01:50
heart disease, cardiovascular disease,
01:53
diabetes type
01:54
two, some forms of cancer
01:56
and poor mental health.
01:58
those five diseases
01:59
are actually responsible
02:01
for 90% of premature deaths in Australia.
02:04
Wow.
02:05
Sash, 90% is huge Yeah.
02:07
You know,
02:08
we're not alone with that number.
02:10
That is very indicative
02:12
of many first-world countries.
02:14
The US is sitting at about 92%
02:17
New Zealand is similar to Australia.
02:19
The UK had similar results as well.
02:21
And so remembering
02:22
that these are people dying
02:24
before their life expectancy
02:25
and sometimes living with these diseases
02:28
for quite a long time as well.
02:29
that's the 5590
02:31
that's looking at
02:32
the state of the world's health.
02:34
In Australia, though,
02:35
we we have some problems just here.
02:38
We know that 1 in 5 people
02:40
every year will suffer
02:42
with some form of mental illness.
02:44
Almost 50% of people
02:46
will experience mental illness
02:47
at some point in their lifetime.
02:49
Nine out of ten of us, aren’t
02:51
eating enough
02:51
vegetables, 72% of us are not meeting
02:55
the everyday physical guidelines.
02:57
1 in 10 adults are still smoking
03:00
unfortunately and 1 in 4 of us
03:03
are drinking way too much.
03:05
this is a big issue.
03:06
what's happening in society?
03:08
How is this happening?
03:09
Can you talk to us a bit about that?
03:11
Yeah. Well, you know what?
03:12
It simply comes down to human
03:14
nature, right?
03:14
We do often
03:16
tend to always have health
03:18
and wellbeing on our priority list.
03:19
But life gets in the way, right?
03:21
It just falls lower and lower down.
03:23
We all kind of know what we need to do
03:26
to ensure that we are living well.
03:29
But you know,
03:30
we all know
03:30
we need to be eating the right foods
03:32
more often than not,
03:33
we need to be getting enough sleep.
03:34
We need to get enough movement
03:35
in our lives,
03:36
take care of our mental wellbeing.
03:38
But we're just not
03:40
I think the real issue comes down to
03:42
we tend to make
03:43
the easiest choice more often
03:45
than not than the healthiest choice.
03:47
How do we go about making the
03:49
healthiest choice the easiest choice?
03:51
Yeah, it's a great question.
03:53
And that's really where where
03:55
there is strength in the AIA
03:57
Vitality program,
03:58
you have all the support and tools
04:00
and resources that you need to ensure
04:03
that you are making the healthiest choice
04:05
rather than the easiest choice.
04:06
More often than not, not, you know,
04:08
not hundred percent of the time.
04:09
No one can do that.
04:10
That’s more often than not.
04:12
you've told us in so much depth
04:14
about why Vitality exists.
04:16
For all the people watching, what is it?
04:19
look, as you said,
04:20
there's a lot that goes into the program.
04:22
But I think if we think of it
04:24
quite simply as the AIA
04:26
Vitality program
04:27
really helps us to first know our health.
04:30
So it's really,
04:31
really difficult to understand
04:33
what measures we need to take to ensure
04:36
we are living our healthiest,
04:37
happiest self.
04:37
So we partner with Terry White and Amcal
04:41
to ensure
04:42
that people have a free health check
04:44
every year takes about ten minutes.
04:46
All the magic metrics are taken.
04:48
It's pretty painless.
04:49
Pretty easy
04:50
But that gives us
04:51
a really good starting point
04:52
to really understand and know our health.
04:55
There's also access to our partner James,
04:58
which is Fitness
04:58
First and Good Life and Virgin Active,
05:01
and we can do fitness assessments there.
05:03
It's a really great idea
05:04
to get a good understanding
05:05
of our cardiovascular health.
05:07
And we also partner
05:08
with Dietitians Australia.
05:10
and they are great in letting us know
05:12
if we're on the right track
05:13
from a nutrition perspective as well.
05:15
So that first starting point
05:17
is really important
05:18
that we know our health.
05:19
We we're not making assumptions.
05:21
We know exactly what we need to be doing
05:23
or maybe what we need to be doing
05:24
or maybe what we need to be doing less of
05:25
to ensure that we are on the right path.
05:28
So Sash
05:28
how does Vitality help me improve
05:31
my health?
05:32
It's a good question.
05:32
So once we know our health,
05:34
the next step,
05:34
obviously, is to do what we can
05:36
to improve our health
05:37
as part of the program
05:38
we have some great partners on board
05:40
to help us do just that.
05:42
From an exercise perspective,
05:43
you can earn points
05:45
and improve your fitness through
05:46
going to one of our partner
05:47
gyms, Virgin Active,
05:49
GoodLife and Fitness First.
05:50
if you'd like to track your steps
05:54
or your sleep or your mindfulness,
05:57
and you're interested
05:58
in getting a fitness device,
05:59
we have some great discounts with Garmin.
06:01
We know it's important to not smoke,
06:04
so if you're looking to quit smoking
06:06
we partner
06:07
with Allen Carr's Easyway
06:09
They have an incredible success rate,
06:11
and we pay 100%
06:12
of the cost of that program as well.
06:13
Wow.
06:14
we know how important it is
06:15
to take care of our mental well-being.
06:17
And that can be quite
06:19
overwhelming in itself.
06:20
And there's so many great apps
06:22
and tools out there.
06:23
We partner with one of the best
06:24
apps there is available on the market,
06:26
which is Groov
06:27
And of course, you can earn points
06:29
for your mental wellbeing as well.
06:31
So when you say tools and resources,
06:33
can you tell people what that means?
06:35
Yeah.
06:35
So we have online
06:36
assessments that you can do
06:37
which is really easy, simple surveys
06:39
that ask you questions about yourself
06:42
and your lifestyle.
06:43
There's financial questions on there.
06:45
There's mental
06:46
wellbeing questions on there.
06:47
There's nutritional questions physical
06:49
all the things that we talked
06:51
about before
06:52
that goes into making us
06:53
our healthiest, best selves.
06:55
so once we answer those surveys,
06:57
then we get personalised feedback
06:59
and we know which direction to take.
07:01
And those tips
07:03
are there as well, to help us
07:05
also take the steps
07:06
to improve our health.
07:07
There sounds like there's
07:07
so many ways for Vitality
07:10
to help me improve my health.
07:12
But how do I,
07:13
you know,
07:14
I've been trying to do all this big,
07:15
long list of health and wellbeing
07:16
activities for years,
07:18
nothing is getting me off the couch.
07:20
Yeah.
07:20
How is Vitality
07:21
going to get me off the couch?
07:22
really what
07:23
lies behind the success of the
07:25
AIA Vitality program is the rewards
07:29
that are in it,
07:29
because we know that
07:30
people are more likely
07:32
to make these healthier choices
07:35
over the easier choices
07:36
if we reward them for doing so.
07:38
And there is some incredible
07:40
benefits and rewards available including,
07:43
but not limited to up to 50%
07:45
cashback on flights,
07:47
domestic and international.
07:48
which is incredible.
07:50
Up to 50% off of endota
07:52
goods and services.
07:53
So, you know,
07:54
self-care is a real big part of
07:57
taking care of our wellbeing.
08:00
Our Vitality members
08:01
get 50% off movie tickets at Hoyts,
08:04
which is so great,
08:05
really comes in handy
08:05
during school holidays, let me tell you.
08:07
Our members can earn up to $500 worth
08:10
of shopping rewards from so many of our
08:12
well known partners.
08:13
And each week
08:15
We encourage you
08:15
to get some movement in your life.
08:17
So based on what you're already doing,
08:20
AIA Vitality will set you an activity
08:22
target or an exercise target.
08:24
And if you hit that exercise
08:26
target each week
08:27
you are rewarded with $5 off of
08:31
all of our incredible retail partners.
08:33
So you can either choose to use it
08:35
at one of our retailers.
08:37
You might choose to,
08:38
if you have a CBA account pop
08:40
that $5 into your CBA account.
08:42
You might like to donate it
08:44
to one of our incredible
08:45
charity partners that we’re
08:46
so proud to be partnered with
08:48
And you'll move
08:49
through the status levels.
08:51
So the status levels,
08:53
everyone starts off at Bronze.
08:54
And when we hit 10,000 points,
08:57
we are then in Silver
08:58
which means our discounts
08:59
off of our flights
09:00
and our endota spa vouchers
09:02
get even better.
09:04
We also earn shopping rewards
09:05
every time we hit a 5000 point increment.
09:08
So people will move
09:09
through the Vitality program
09:10
at their own pace,
09:11
choosing to do whatever
09:12
they'd like to do.
09:13
Earning points along the way
09:15
until they move through
09:16
Gold and Platinum as well.
09:17
So by the time you hit Platinum status,
09:20
or if you want to go beyond and hit
09:23
Platinum 35,000 points,
09:25
then you've earned
09:26
$500 worth of shopping rewards.
09:28
You can earn almost 5000 points
09:31
by sitting on the couch
09:32
just doing online assessments.
09:34
You can earn points while you sleep.
09:36
There's so many great ways
09:37
that you can earn points.
09:38
Should I show you how easy it is?
09:40
Yeah.
09:40
Basically yes or no to these questions.
09:43
Would you be happy
09:43
to visit a GP or a pharmacy and spend
09:47
10 to 15 minutes? doing a health check?
09:49
yeah, what’s in the health check?
09:51
we'll measure your BMI,
09:53
your blood pressure,
09:54
your blood glucose
09:55
and your blood cholesterol.
09:57
Yeah, definitely.
09:58
Yeah.
09:58
Pretty easy.
09:59
Yeah, we'll pay for that for you as well.
10:01
Bonus!
10:03
you said you're on the couch a lot.
10:04
Yeah.
10:05
Would you be happy to spend
10:06
30 minutes of that couch time
10:08
doing online assessments?
10:10
Yeah, what about sleep?
10:11
Do you think you’d manage
10:12
to get about seven hours of sleep
10:15
a couple of weeks in a month?
10:18
yes.
10:19
sleep for me is my non-negotiable.
10:21
I would do the sleep.
10:22
Sleep is so important. It is.
10:24
Well Em just by doing
10:25
those things you are now
10:27
a silver status member.
10:28
I feel honored.
10:29
Thank you Well done!
10:31
Was that easy? Yeah.
10:32
So I'm at Silver status. Yep.
10:34
What does that get me?
10:35
Well, other than bragging rights
10:37
that you’re now a Silver status member
10:39
you've now earnt
10:39
$20 worth of shopping rewards.
10:41
Your discount off of endota
10:43
spa has gone up to 20%.
10:45
So goods and services
10:47
you started at 10% on Bronze.
10:49
At Silver you get 20% back
10:51
and you can now take either two eligible
10:55
domestic return
10:55
flights a year
10:57
or one domestic return
10:58
and one international return flights
11:01
a year for 20% cash back.
11:03
That sounds pretty easy.
11:04
How long is that going to take me?
11:07
Well, you know what?
11:07
The program's
11:08
actually designed
11:09
that you can hit Silver
11:10
status from your hospital bed.
11:12
So I just ran through a few things
11:15
that you can do to hit Silver
11:16
but basically,
11:17
someone could essentially hit
11:19
Silver in an afternoon.
11:21
Wow. Okay, okay.
11:22
So this this feels a bit easier to me now
11:25
Okay, should we see
11:26
if you can get to Gold?
11:28
I think I can do that. Okay.
11:29
You already said
11:30
you're going to do a health check. Yep.
11:31
That's fine.
11:32
You're happy to do
11:32
your online assessments.
11:33
You're on your phone anyway
11:35
do you think you could walk 7500 steps,
11:37
five days a week, I'd say so
11:39
I sit down, I'm in the office,
11:41
but I always get up for a
11:42
20-minute walk here and there.
11:44
I think I could do that.
11:45
Particularly if you knew
11:46
you were going to be rewarded, right?
11:47
Yeah.
11:48
Yeah, great.
11:48
Well, do that
11:49
and you'll achieve Gold status.
11:52
already at Gold status
11:53
just for walking a bit
11:54
throughout the day.
11:55
Yeah.
11:55
Two 20 minute walks, hitting 7,500 steps.
11:58
That's definitely doable.
11:59
absolutely.
12:00
You know, park
12:00
a little further away from the office,
12:02
take the long way to the cafe
12:03
to get a coffee.
12:05
you know, go for a walk
12:06
on your lunch break. It's
12:09
amazing how quickly you can build up
12:11
7500 steps,
12:12
but the best bit is
12:13
so you are at Gold status.
12:15
And so at Gold status now
12:16
you’ve earnt $120
12:18
worth of shopping rewards.
12:19
Remember
12:20
I talked about the discounts
12:21
off of endota spa.
12:22
Yes I had 20%
12:24
as Silver At Gold you get 30% Wow.
12:27
I know I love endota spa
12:29
and your flights have now gone up to 30%
12:33
cashback as well.
12:33
So two domestic return
12:35
eligible flights
12:36
or one domestic
12:37
and one international return
12:38
flight 30% off.
12:39
That seems pretty easy
12:40
How quickly can I get from my,
12:43
you know, my Silver status?
12:44
I got my 20% off.
12:46
I'm pretty excited about that.
12:47
How am I going to get to the,
12:49
20,000 points at Gold status?
12:52
You know, many of our members
12:53
can do that within a matter of months.
12:55
So say 3 or 4 months easily.
12:58
Okay? Okay. Sign me up. I'm there.
13:00
Well wait, you’re not there yet.
13:01
You can still get to Platinum.
13:03
Oh, I don't think
13:03
I'm going to get there Oh?
13:05
It's going to be too hard.
13:05
Let's give it a go.
13:06
Okay, so tick the health check.
13:09
Doing your online assessments.
13:11
What about exercise?
13:12
Do you think you could exercise
13:14
for 30 minutes at a point
13:16
where you're slightly breathless
13:17
three times a week?
13:18
I could make the effort.
13:19
Yeah,
13:20
especially if I was going to be getting
13:22
all these rewards. Yeah.
13:24
Do you think you would
13:26
visit an optometrist
13:27
and get your eyes checked
13:27
once every three years?
13:29
Once every three
13:31
yes If you were going
13:31
to say once every year? No.
13:33
But three years. Yep definitely.
13:35
The guidelines say
13:36
you only need to get them
13:37
checked every three years.
13:37
So you go once
13:39
and your points will actually click over
13:41
for the next three years.
13:42
Okay. Cool.
13:44
what about the dentist?
13:44
Do you go at least once a year?
13:46
Yeah, I'd say once a year. Yeah.
13:47
Great. We’re adults. Right.
13:49
We know we should go to the dentist.
13:51
So doing those things,
13:52
just those things there
13:53
you're at Platinum status.
13:55
That all feels so achievable.
13:56
Platinum is at 30,000 points
13:58
if you can hit 35,000 points
14:00
by doing things
14:02
like taking care
14:03
of your mental
14:04
well-being, reading an article,
14:06
listening to a podcast,
14:10
doing some meditation.
14:11
Or alternatively,
14:13
if you want to speak
14:14
to one of our nutritionists
14:15
and track your nutrition
14:17
for a little while.
14:18
There's lots of other things
14:19
that you can actually do.
14:20
The app will guide you 100% of the way.
14:23
If you get to 35,000 points,
14:25
there's a $200 voucher there.
14:27
And so by the time
14:28
you've got there,
14:29
event $500 worth of shopping rewards.
14:32
And I haven't even talked to you
14:33
about the $5 a week
14:35
active rewards that you're just earning
14:37
as you go on.
14:38
And You're
14:39
now at 50% cashback off of your flights
14:43
and 50% off in goods and services.
14:47
Amazing.
14:48
I think you know what.
14:49
the flight, I’m there for the 50% flight.
14:51
I just absorbed a lot of information.
14:53
It all sounds so exciting,
14:55
but how like where do I start?
14:58
Like, what's the first thing
15:00
you think I should do?
15:01
first thing to do,
15:02
look out
15:03
for an email from info@aiavitality.com
15:06
That will land in your inbox
15:08
There'll be an activation link in there.
15:10
Click on the link.
15:11
Takes less than two minutes
15:12
to enter all your details
15:14
and then you're up and running.
15:15
Your membership is activated.
15:17
Next step from
15:18
there is to download the AIA
15:20
Vitality app,
15:21
and we encourage you
15:22
then to have a look around the app,
15:25
see what takes your fancy.
15:26
Do the things that you think
15:28
feel comfortable doing.
15:29
I would recommend actually
15:30
linking something that you already have.
15:32
If you are already wearing a wearable,
15:34
that's great.
15:35
Link the wearable,
15:36
but there are so many apps
15:37
available on your phone
15:38
that are already sitting on your phone
15:39
that you can link as well.
15:40
Things like Apple Health
15:42
if you're an iPhone user or Google Fit
15:45
if you're an Android user.
15:47
Some people might already have Strava
15:49
or Fitbit or Polar.
15:51
All of those apps are there
15:52
waiting to help you
15:54
on your wellbeing journey.
15:55
So I don't have to have a device
15:57
to enter into the program.
15:58
You don't have to have a wearable.
15:59
Some people think it's
16:00
a little bit easier.
16:01
Strap it on
16:01
and you're good to go, but
16:03
you don't need to go out
16:04
and spend money on a device.
16:05
You can simply use one of the apps
16:06
that are already there. Yeah, amazing.
16:09
Then the next thing
16:10
I mean, you're already on your couch,
16:12
stay on your couch,
16:13
and you can answer
16:14
a series of different surveys
16:16
and they include
16:17
questions around your mental
16:19
wellbeing how you're tracking
16:20
from a nutrition perspective.
16:22
physical activity, questions
16:24
around your financial well-being as well.
16:25
We know all those things
16:26
go into making up
16:28
how you feel as a person.
16:30
So stay on the couch,
16:31
do your online assessment
16:33
earn a whole heap of points.
16:34
And then while you're on your app,
16:36
go in and book your health check.
16:38
The health check is so important.
16:40
That's the one that you go to a pharmacy
16:42
or go to a GP,
16:43
get those four measures checked
16:45
and that starts you off on your health
16:47
and wellbeing journey.
16:48
Because remember,
16:49
it gives you a really good understanding
16:50
of your current state of health.
16:52
Outside of that, it's
16:53
also the biggest point
16:54
earning activity as well.
16:56
So you can get up to 7000 points
16:58
just by doing that,
16:59
and it unlocks your flight
17:01
benefit as well.
17:02
So immediately
17:03
you can start
17:04
taking advantage of the discounts
17:06
that you get off of your flights.
17:08
Okay, so four things
17:09
and then I'm all set up.
17:10
That sounds super, super easy. Yeah.
17:13
But look, as we say that
17:14
anyone just start jump into the app
17:17
and it'll be very intuitive.
17:19
But we'll tell you what you quick
17:20
wins are work through it.
17:23
Do the things that feel good to you.
17:25
That's going to earn you some points,
17:26
get you a better understanding
17:28
of your health
17:28
and essentially improve your health.
17:30
I was a bit worried
17:31
that I wasn't
17:31
going to be able to get to Platinum
17:32
but now I definitely feel like I can.
17:35
I'm going to activate.
17:36
I'm going to download my app.
17:37
I'm going to sit on the couch,
17:39
link my device, complete
17:40
my online assessments.
17:41
I'm going to be there in no time.
17:43
Fantastic.
17:44
So look,
17:45
this was a little bit of a Vitality 101
17:47
session today,
17:48
but if you or you would like to find out
17:51
more about the AIA Vitality program.
17:53
Just head over to
17:56
www.aia.com.au and find out
17:59
more about it.
18:00
Thanks. Thanks, Sasha. You're welcome.