As a life, health and wellbeing insurer, we know the impact that breast and ovarian cancer can have. That’s why we’re inspiring more people to take action – to honour loved ones, support those affected and fund life-saving research.
AIA Australia has been a partner of Mother’s Day Classic (MDC) for eight years. As Principal Partner in 2025, we’re pleased to have the chance to make a greater positive difference in the lives of those affected by breast cancer and ovarian cancer.
We all have a reason for supporting the Mother’s Day Classic. Whether you do for it for a loved one, for future generations, or for yourself. Your why matters.
At AIA, we do it for healthier, longer, better lives. That’s why we are donating to MDC for every story shared*. Show your support and inspire others to walk, run and raise awareness.
How to #ShareYourWhy
- Choose your social channel (LinkedIn, Facebook, Instagram or TikTok).
- Share why you support the MDC in a post, story, or video.
- Remember to include #ShareYourWhy and tag AIA.
Our Why
At AIA more customers claim for cancer than any other disease. With breast cancer responsible for 50% of AIA's income protection cancer claims affecting females, and ovarian cancer accounting for 5%. At AIA we don't just pay claims, we partner with and support our customers throughout their life journey, from prevention through to treatment and recovery. We know that by improving the quality of life for women creates a positive impact for families, communities and society more broadly.
AIA Vitality is providing valuable preventative incentives for breast, cervical and bowel screening.
7000+
cancer screenings
Our AIA Embrace programs have been shown to improve lives of people going through cancer treatment.
83%
improvement in health goals
AIA's cancer recovery programs are aimed at wellness and work readiness.
73%
more likely to return to work
*based on 2024 AIA data.
By supporting the Mother’s Day Classic efforts to raise funds for breast and ovarian cancer research, we aim to be part of the solution.
Do it for the fighters. Do it for the families. Do it for life.
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