Melbourne, 17 May 2022 - Leading life, health and wellbeing insurer AIA Australia has announced Australian female surfing royalty, Layne Beachley AO, as its new AIA Vitality Ambassador. The former seven-time World Surfing Tour Champion joined the AIA ‘All or Something’ Morning with Layne Beachley event hosted by the insurer in Burleigh Heads today, to discuss the importance of eating well, moving well, thinking well and planning well.
During the intimate event, Beachley met with ten of Queensland’s up-and-coming young female surfers including 11-year-old Miller-May Berg (the daughter of Ironman Wes Berg, ranked second in QLD for her age,) and 13-year-old Meike Locke (winner of the under 13 board at the Australian Surf Life Saving Nipper Titles).
Guests and the next generation of surfers had a unique opportunity to be coached by Beachley, a champion of mental wellness, on the “All or Something” mindset which drives AIA’s latest campaign to reduce the prevalence of chronic illness in Australia.
“I’m thrilled to join the AIA family and to coach not only the next, rising generation of young surfers but all Australians, to focus on the small somethings that will help them to live healthy, happy, fulfilling lives,” said Beachley.
“Planning well and prioritising my health and wellbeing has helped me with both my surfing career and with leading a balanced and happy life. I encourage all Aussies to focus on the small somethings that will help them progress towards their goals. No matter how small they seem, you are moving in the right direction - so stay the course!” she added.
AIA’s All or Something campaign, launched in February 2022, encourages Australians to move away from an ‘All or Nothing’ approach when it comes to their physical and mental health. World class AIA Vitality Ambassadors Ash Barty and Stephanie Gilmore have spearheaded the campaign, highlighting the importance of small, positive lifestyle choices to help Aussies lead healthier, longer, better lives.
Damien Mu, CEO of AIA Australia said: “As a life and health insurer, we see the impact that chronic illness can have on Australians and their loved ones. Millions of Australians are living with an illness that could have been prevented, but while these figures are concerning, we have an opportunity to improve the health of our nation.
“The All or Something mindset is one that everyone can get behind. By taking a balanced approach to our health and wellbeing, we can incorporate some ‘small somethings into our daily lives that will turn into lasting healthy habits.
“It is fantastic to have Layne join us in our mission to make Australia the healthiest and best protected nation in the world. A role model and mentor to many, her genuine, honest approach aligns with the All or Something mindset and will help Australians champion their health and wellbeing.
Also present at the event were AIA Vitality Ambassadors Shane Crawford, Samantha Gash, Dr Preeya Alexander and Marika Day.
As part of AIA’s All or Something campaign, AIA Health is offering eligible new customers “6 weeks cover on us” if they join between 1 June and 31 July 20221.
