Our 5590+ insights tells us that there are five modifiable behaviours – physical inactivity, poor nutrition, smoking, excess alcohol, and our interaction with the environment – that lead to five non-communicable diseases – respiratory disease, heart disease, diabetes, cancer, and mental health conditions and disorders – contributing to over 90% of deaths in Australia and New Zealand.
More recently, the Australian Government has shifted their focus from illness to wellness, and from healthcare to health – investing $236.4 million of the 2022-23 Federal Budget in prevention, health promotion, and early detection of chronic diseases.
In line with this and staying true to our purpose to make a difference in people’s lives, we are reimagining life insurance. We believe that it is our social responsibility to move away from simply being a payer of claims, to becoming partners with our customers and Australians more broadly – providing early support and focusing on disease prevention.
5590+ provides the foundation for our work on life, health, and wellbeing propositions.
You can find more information about 5590+ here.
